Industries
Services and subscriptions
The event that matters is not a purchase: it is a form filled or a subscription activated, and its value is not known on the day it happens.
The order shape
Three properties that explain everything below
A sector here is defined by the shape of its orders rather than by a claim about its merchants: how large the basket is, how long the gap between click and order runs, how much is cancelled and returned, when it is paid, and whether the customer comes back.
The conversion is a registration or a subscription, not a purchase with a known value.
The real value accrues over months, so the campaign gets judged far too early.
Part of the close happens off the site: a call, a message, a meeting.
Use cases
2 cases in this sector
Each case names what actually goes wrong, then what Raasid does about it step by step, then where you see it on screen. No promised result: the result belongs to your store.
The platform optimises on the click, not the customer
What happensNo event from your store reaches the platform, so the algorithm learns from the click alone and brings traffic that does not convert.
MechanismRaasid sends the event from the server when it actually happens - not when a thank-you page loads - over each platform's official API, carrying hashed identifiers strong enough to match on.
You see it inThe live feed of outgoing events, and the state of every enabled ad channel.
The value arrives after the campaign is judged
What happensYou judge the campaign on the first subscription, and the difference between one channel and another only shows months later in renewals.
MechanismRaasid keeps a timeline for each customer covering what happened before the conversion and after it, with the correct channel on every point, so you compare channels on what accumulated rather than on the first event.
You see it inThe per-customer timeline, and the executive summary naming where each platform's numbers diverge from reality.
What carries the weight here
The capabilities, ranked for this sector
This list is counted from the cases above: a capability two or more cases need is core here, and one a single case needs depends on your situation. The capabilities themselves are available in every sector.
Depends on your situation
6 of 19 capabilities appear in this sector's cases. The rest are available, but no case here names them.
Questions in this sector
Is Raasid different from sector to sector?
No. It is one product and all 19 capabilities are available to everyone. What differs is which ones carry the weight: in Services and subscriptions, 0 do, because two or more of the sector's cases need them.
My store is in this sector but on a different platform
The sector does not decide the connection. 3 connectors work today: Zid, Salla, Shopify. The rest are in development with no date, and the platforms page states where each one stands.
Do you send to all my ad platforms?
Yes, 4 platforms from a single install: Meta, TikTok, Snapchat, Google Ads. Each channel has its own settings and its own delivery record.
Do you have numbers from stores in my sector?
No, and we will not show figures we do not have. What you find here are mechanisms: what is read, what is sent and what appears on screen. The effect depends on your store and your campaigns, and it is yours to measure from your own dashboard.
Is this your situation?
Install the app and start, or message us and we'll walk through your sector's cases with you.