Industries
Electronics and devices
A large basket and a slow decision: the buyer compares for days before buying, and a single lost event is worth a lot of money.
The order shape
Three properties that explain everything below
A sector here is defined by the shape of its orders rather than by a claim about its merchants: how large the basket is, how long the gap between click and order runs, how much is cancelled and returned, when it is paid, and whether the customer comes back.
Order values are high, so one event that fails to arrive distorts the whole campaign.
The decision window is long: today's click may become an order a week later.
The buyer compares across more than one device before deciding.
Use cases
2 cases in this sector
Each case names what actually goes wrong, then what Raasid does about it step by step, then where you see it on screen. No promised result: the result belongs to your store.
The attribution window changes who gets the sale
What happensEach platform uses a different attribution window, and you only see what changing it does after you have already moved the budget.
MechanismRaasid runs two settings side by side over the same orders: each channel's revenue under each, and a column showing exactly how much its share moved.
You see it inThe attribution comparison, and the matched-orders table with the real campaign name against each one.
The most expensive event is the one that got rejected
What happensA platform rejects an event for a technical reason - a missing field, an expired token, a brief outage - and nobody tells you. You find the gap a week later, in a report that does not look like your sales.
MechanismEvery event passes through a live feed with its status at each platform and the payload that was actually sent, and ten alerts watch the conditions that cost money: connection dropped, tracking stopped, events rejected, matching fell, spend up with no revenue behind it.
You see it inThe live feed with the full payload, and the alerts that reach you before you read the report.
What carries the weight here
The capabilities, ranked for this sector
This list is counted from the cases above: a capability two or more cases need is core here, and one a single case needs depends on your situation. The capabilities themselves are available in every sector.
Depends on your situation
6 of 19 capabilities appear in this sector's cases. The rest are available, but no case here names them.
Questions in this sector
Is Raasid different from sector to sector?
No. It is one product and all 19 capabilities are available to everyone. What differs is which ones carry the weight: in Electronics and devices, 0 do, because two or more of the sector's cases need them.
My store is in this sector but on a different platform
The sector does not decide the connection. 3 connectors work today: Zid, Salla, Shopify. The rest are in development with no date, and the platforms page states where each one stands.
Do you send to all my ad platforms?
Yes, 4 platforms from a single install: Meta, TikTok, Snapchat, Google Ads. Each channel has its own settings and its own delivery record.
Do you have numbers from stores in my sector?
No, and we will not show figures we do not have. What you find here are mechanisms: what is read, what is sent and what appears on screen. The effect depends on your store and your campaigns, and it is yours to measure from your own dashboard.
Is this your situation?
Install the app and start, or message us and we'll walk through your sector's cases with you.