Industries
Fashion and beauty
A small basket, a fast decision, and a lot of returns - three things that push the platform's number furthest from your store's.
The order shape
Three properties that explain everything below
A sector here is defined by the shape of its orders rather than by a claim about its merchants: how large the basket is, how long the gap between click and order runs, how much is cancelled and returned, when it is paid, and whether the customer comes back.
Order values are low and volume is high, so a small percentage gap becomes a large number.
The gap between the click and the purchase is short, often within one session.
Returns and post-purchase cancellations are common, and the platform never hears about either.
Use cases
3 cases in this sector
Each case names what actually goes wrong, then what Raasid does about it step by step, then where you see it on screen. No promised result: the result belongs to your store.
Returns inflate ROAS
What happensThe platform counts a purchase the moment it completes and never subtracts from it. Every cancelled or returned order stays in the campaign report as revenue, so budget goes up on a campaign that only looks profitable.
MechanismRaasid builds the descent from the platform's number down: what the platform claimed, then what Raasid actually attributed, minus cancelled and returned, minus cash-on-delivery not yet delivered, down to revenue really collected. Each step shows orders and money, and the steps add up exactly.
You see it inThe revenue waterfall, and cost per confirmed order beside cost per placed order.
Events lost before they arrive
What happensThe pixel runs in the shopper's browser, and there it is stopped by privacy settings, ad blockers and a browser closed before it fires. No log tells you which events failed to arrive, or why.
MechanismThe same event is sent from your store's server over each platform's own official API, carrying an ID that ties it to the pixel's copy so the sale counts once. The queue holds the event and retries if the platform is slow to answer.
You see it inTracking coverage: how many of your store's own orders Raasid actually saw, and a delivery record for every event.
One buyer, several clicks, several platforms
What happensEach platform counts the sale for itself, so their three reports add up to more than your store sold. You cannot tell which click came first, or which came last.
MechanismRaasid puts the touchpoints before and after the purchase on one timeline in the order they actually happened, and names the channel correctly - a paid ad shows as a paid ad, not “Direct”.
You see it inThe buyer's full journey, and a side-by-side attribution comparison over the same orders.
What carries the weight here
The capabilities, ranked for this sector
This list is counted from the cases above: a capability two or more cases need is core here, and one a single case needs depends on your situation. The capabilities themselves are available in every sector.
Depends on your situation
8 of 19 capabilities appear in this sector's cases. The rest are available, but no case here names them.
Questions in this sector
Is Raasid different from sector to sector?
No. It is one product and all 19 capabilities are available to everyone. What differs is which ones carry the weight: in Fashion and beauty, 1 do, because two or more of the sector's cases need them.
My store is in this sector but on a different platform
The sector does not decide the connection. 3 connectors work today: Zid, Salla, Shopify. The rest are in development with no date, and the platforms page states where each one stands.
Do you send to all my ad platforms?
Yes, 4 platforms from a single install: Meta, TikTok, Snapchat, Google Ads. Each channel has its own settings and its own delivery record.
Do you have numbers from stores in my sector?
No, and we will not show figures we do not have. What you find here are mechanisms: what is read, what is sent and what appears on screen. The effect depends on your store and your campaigns, and it is yours to measure from your own dashboard.
Is this your situation?
Install the app and start, or message us and we'll walk through your sector's cases with you.