Server-side tracking + independent ad measurement
The problem is not always the campaign. Each platform counts results its own way, more than one can claim the same order, and at the same time the pixel misses events that never reached it. Raasid sends your store's events from the server, then ties your spend to real orders — so you know where the budget went and what actually produced sales.
30 days free, no card · connect your store and your ad platforms
To the platforms
More complete events
To your decision
Clearer measurement
The financial impact
When you rely on a reading that is short or overlapping, you can raise budget on a campaign that is less profitable than it looks, or stop a good one because some of its orders never reached the pixel.
If a platform credits itself with more orders, its ROAS looks higher — and you may raise its budget on an inflated reading.
If the pixel missed results, the campaign looks weaker than it performed and you cut its budget.
Meta, TikTok and Snapchat can each claim the same order, so the totals add up to more than your store sold.
If the orders or customers in the denominator are short, CPA and customer cost look higher than they are.
| Reading | Revenue | Spend | Result |
|---|---|---|---|
| What the platforms report, combined | 150,000 SAR | 30,000 SAR | ROAS5.0 |
| Your store's actual sales | 110,000 SAR | 30,000 SAR | MER3.67 |
| Sales Raasid could tie to ads | 84,000 SAR | 30,000 SAR | Measured ROAS2.8 |
These are illustrative figures, not a promised result. Platform ROAS, store MER and Raasid's measured ROAS are not the same metric — the example shows how a budget decision moves with the source and method behind the number.
Do you scale on 5.0, or review on 2.8? This is why knowing the source of each number matters before you decide.
The result is not a difference in numbers. It is a decision to scale, stop or move budget, made on a reading that may be short or overlapping.
“Events” are what your store sends the platforms: a visit, an add to cart, a purchase. A platform counts what reaches it, so anything missing or duplicated changes the number you see.
Your store's orders are the basis of the comparison
Each uses a different attribution window, different signals and different rules to tie an order to an ad.
A customer may see ads on several platforms before buying, and each one claims the order.
Blocking, session changes, moving between devices and browser limits can all stop events arriving.
Payment, cancellation, returns and the final order value cannot be known from an ad report alone.
The platforms know what reached them, and count it their way. Your store knows what actually sold. Raasid ties the two together so the difference is visible.
Each solution addresses a different part. The question is not which is best — it is what you need to solve.
| Solution | Event completeness | Server-side delivery | One reading across platforms | Back to store orders |
|---|---|---|---|---|
| The pixel | Partial | No | No | No |
| CAPI per platform | Yes | Yes | No | No |
| Platform reports | No | No | No | No |
| BI tools | No | No | Partial | Partial |
| Raasid | Yes | Yes | Yes | Yes |
The solution
One side improves the events reaching the platforms; the other shows what your spend actually produced.
Raasid sends qualified events from the server, validating the data and removing duplicates against the pixel's events before delivery.
Possible financial impact: the better the data reaching a platform, the better its basis for measuring, learning and allocating spend. The outcome depends on data quality and whether the platform accepts the events.
Raasid gathers spend and platform results and ties them to your store's real orders, so you see what happened apart from each platform's own reading.
Financial impact: you know where to scale, where to cut, and when the problem is the campaign rather than the measurement.
Two figures you already have: how many orders your store completed, and how many purchases the pixel saw. No forecast, and no assumption that unseen orders come back.
Add up what the platforms report for the same period. It may contain overlap, because more than one can claim the same order.
Same spend — cost per order looks 54% higher because the denominator is short.
Your inputs stay in your browser and are not sent anywhere.
What your spend produced, how acquisition cost and MER are moving, and where budget needs review.
Compare channels on one methodology. Tell a performance problem from a measurement one before moving budget.
Platform results and orders in one reading; reports that explain each figure and its limits.
An independent reading clients can interrogate, with quality watched per account.
Raasid's value is not a different number. It is showing where it came from, what it covers, which method produced it, and how complete the data was.
Raasid receives your orders, syncs performance from connected platforms, and delivers qualified events.
Grant read access to orders and events.
Choose which ad accounts to sync.
Watch events arrive and coverage build.
Compare performance and read the differences.
Connect your store and your platforms, and see what your spend actually produced.
